WHO EMRO Regional office - Pandemic Influenza Preparedness animation

Pandemic influenza is a rare and unpredictable event. It occurs when a new influenza virus – to which people have no pre-existing immunity – appears and infects a large proportion of the world population, with sometimes devastating consequences. The most notorious known pandemic, the Spanish Flu, caused an estimated 20–50 million deaths worldwide between 1918 and 1919. COVID-19 pandemic caused by a novel respiratory pathogen is embodiment of the pandemic threat posed by respiratory viruses.

To prepare for future pandemics potentially caused by influenza and other respiratory pathogens, WHO is supporting governments in the Eastern Mediterranean region with a whole-of-government and whole-of-society approach, at community, national and international levels. This includes ensuring strong capacity of early warning systems and epidemiological surveillance, laboratories, health systems and health professionals, the emergency response system, and risk communications.

Trans.Lieu was asked to produce a set of two animation videos - in English and Arabic - that explain what WHO’s Pandemic Influenza Preparedness (PIP) Framework is all about and why it is needed.

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Client: World Health Organization (WHO EMRO Regional office)

Services: Animation video

Year: 2022