Promotional video clip MARKUP / International Trade Centre

The Market Access Upgrade Programme (MARKUP) is a regional development initiative that aims to contribute to the economic growth of the East African Community (EAC). More specifically, it aims to support increased exports of agribusiness and horticultural products, promote regional integration as well as access to European markets. MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities such as avocado, cocoa, coffee, spices, tea and horticulture.

Trans.Lieu was contracted to produce a promotional video clip highlighting the key areas of work of MARKUP, what the program does and how they support the SMEs.

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Client: International Trade Centre / MARKUP

Services: Video production

Year: 2020